|
|
Stories |
|
|
|
Pictures |
|
|
|
Layout |
|
|
|
|
|
2b. |
If not good, why? |
|
|
|
|
|
|
|
3. |
Which segments do you like to read most? |
|
|
|
|
|
Others: |
|
|
|
|
|
|
|
4. |
Which segments do you think needs further
improvements? |
|
|
|
|
|
Others: |
|
|
|
|
|
|
|
5a. |
Do you read other magazines? |
|
|
|
|
5b. |
Why |
|
|
|
|
|
|
|
6a. |
What is the average household income per month? |
|
|
|
|
|
|
|
b. |
On average, how much do you spend on your children permonth? |
|
|
|
|
|
|
|
FOR NEW READERS |
|
|
|
|
7. |
How did you know of Motherhood magazine? |
|
|
|
|
|
Others: |
|
|
|
|
|
|
|
8. |
Why do you buy Motherhood magazine? |
|
|
|
|
|
|
|
9. |
Would you continue to buy Motherhood magazine? |
|
|
|
|
|
|
|
|
|
|
MOTHERHOOD EVENTS |
|
|
|
|
10. |
What do you think of our yearly Motherhood Exhibition? |
|
|
|
|
|
Others: |
|
|
|
|
|
|
|
11. |
What else would you like to see at the Motherhood Exhibition? |
|
|
|
|
|
|
|
12. |
Should we do it (the event) more than once a year? |
|
|
|
|
|
|
|
|
|
|
ONLINE ACTIVITY |
|
|
|
|
13. |
How often do you go online? |
|
|
|
|
|
|
|
14. |
What do you go online for?
(Please tick all appropriate answers) |
|
|
Work Purposes |
|
|
Leisure/Entertainment |
|
|
Social Networking |
|
|
Read Magazines |
|
|
Shopping Online |
|
|
Others (please specify) |
|
|
|
|
|
|
|
15. |
How often do you go to the Motherhood Website? |
|
|
|
|
|
|
|
16. |
What do you like about our website? |
|
|
|
|
|
|
|
17. |
What else would you like to see from the website? |
|
|
|
|
|
|
