IKEA's Soft Toys for Education campaign has been one of IKEA’s leading causes for 13 years. It supports global educational projects by IKEA’s partner organisations - Save the Children and UNICEF. For every soft toy sold between 8 November 2015 and 2 January 2016, IKEA Foundation will donate €1 (S$1.65) to fund education projects around the world. To date, the campaign has supported 99 projects in 46 countries around the world, enabling more than 11 million children a chance at better education.
Taking a leap from imagination to real life toys, IKEA has chosen the top 10 drawings from participating children in the 2014 Soft Toy Drawing competition and produced the limited edition SAGOSKATT soft toy collection. These colourful creatures will be available in stores globally from November 2015 onwards for a limited time only.